Introduction

Introduction To Promotion & Marketing

The Market For Art

Lack vs Abundance

Attracting An Audience

Value of Audience

The Dan Kennedy Lesson

Content Based Marketing

What is Content Based Marketing

Why Content Based Marketing Is So Powerful

Types of Content To Create

Story Telling Through Art

Written Content

Photo Based Content

Social Media Platforms

Overview of Social Media

eMail Marketing

Overview of eMail Marketing

eMail Database Systems

Capturing eMails

Incentives To Get People On eMail List

eMailing Database

Promotions

Value Added Sales

Second Purchase Incentives

Promotional Materials

Paid Advertising

Overview of Paid Advertising

Pay To Play Model

When To Pay For Ads

What Type of Ads to Pay For

Gauging Success of Ads

Life Time Value of Customers

The Dan Kennedy Lesson

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