Welcome & Introduction

How The Course Works

The Artist Journey

The Big Picture

Introduction To The Big Picture

Vision For Your Art Business

Amateur Vs Professional

Module 1 - Inventory & Production

The Importance of Creating Product

Taking Inventory

Photographing Artwork

Managing Inventory

Production Of New Work

Standardising Product

Managing Time & Resources

Module 2 - Promoting In Marketplaces

Selling Marketplaces

What Will Appeal To Them?

Branding Photos

The Two Marketplaces To Focus On Initially

Assignment - Research

Bonus - Packaging Your Artwork

Module 2a - Ebay

eBay Pricing Strategy

eBay Opening An Account

eBay Building Up Feedback

eBay Creating Listings

eBay Managing Listings

Module 2b - Etsy

Etsy Introduction

Etsy Walkthrough

Etsy Opening An Account

Etsy Store Set Up

Etsy Conclusion

Module 3 - Building Your Audience

Big Picture Overview

Key Strategy - Content & Story Telling

Content Types & Examples

Examples of Other Artists

Module 3a - Facebook

Facebook Page vs Personal Profile

Walkthrough of Facebook Page

Setting Up Facebook Page

Inviting Friends To Like Your Page

Posting Content

Module 3b - Instagram

Introduction To Instagram

Overview of Instagram

Integration With Facebook

Module 3c - YouTube

Introduction To YouTube

Overview of YouTube

Examples of Videos

Creating A Channel & Posting Videos

Module 3 - Conclusion

Module 4 - Your Selling Platform

Big Picture Overview

Overview of Artists Websites

Website Keys To Success

Website Options

Shopify Overview

Facebook & IG Stores

When To Start Your Website

Assignment – Research

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